The business world is in a state of disruption; global unrest, supply chain instability, and soaring inflation have slammed the brakes on the economy. With the average technology budget being squeezed by 8.6%, Forrester is urging executives to rapidly drop initiatives that are not adding immediate value.
Despite the bleak outlook, there remains a significant opportunity for GSIs. 96% of leaders are aggressively pursuing sustainability initiatives, leaving existing budgets to hit ESG targets intact [Forbes, 2022]. Consequentially, GSIs must re-focus their activities on their client’s sustainability spending. And expect increased competition from others who have similarly spotted this opportunity.
As a GSI, how can you capitalise on this and win more than your fair share over the next 12 months?
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